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Hardcover / ISBN-13: 9780349014319

Price: £25

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From the popular historian and author of Among the Bohemians and How Was It For You? comes a new offering, unbuttoning the multi-layered, hundred-year-history of women’s lives through fashion and beauty from 1860 to 1960

At the heart of this history is the female body.

The century-span between the crinoline and the bikini witnessed more mutations in the ideal western woman’s body shape than at any other period.

In this richly detailed account, Virginia Nicholson, described as ‘one of the great social historians of our time…’ (Amanda Foreman) takes us to the Frontline of Beauty to reveal the power, the pain and the pleasure involved in adorning the female body.

The Power

Who determines which shape is currently ‘all the rage’? Looking at how custom, colour, class and sex fit into the picture, this book also charts how the advances made by feminism collided with the changing shape of desirability.

The Pain

Here is Gladys, who had botched surgery on her nose; Dorothy, whose skin colour lost her an Oscar; Beccy who took slimming pills and died; and – unbelievably – the radioactive corset.

The Pleasure

Here are the ‘New Women’ who discovered freedom by bobbing their hair; the boyish, athletic ‘Health and Beauty’ ladies in black knickers; and starlets in bohemian beachwear. Among the first to experience true women’s liberation were the early adopters of trousers.

Encompassing two world wars and a revolution in women’s rights, All the Rage tells the story of western female beauty from 1860 to 1960, chronicling its codes, its contradictions, its lies, its highs – and its underlying power struggle.

What's Inside

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In All The Rage, the incomparable Virginia Nicholson, shaped and armed by her unconventional childhood among the Bloomsbury Set, is unafraid of skewering the social conventions that bound her generation. The tragedy of the myth of beauty, as Nicholson shows, is that it was never a myth. I love her writing
Amanda Foreman
A scintillating survey of the changing face of beauty, examining a century of history that saw women's bodies become a battleground for emancipation. This encompassing account is bold in its scope, yet filled with intriguing details and thoughtful, original analysis of the codes, conventions and contradictions of female fashion and beauty
Justine Picardie